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Wan Bo said that the West Lake is the only lake-like world cultural heritage in China. It is world-famous for its beautiful lakes and mountains, long history and rich cultural relics. It is a model of traditional landscape aesthetics in China and the best interpretation of the ideal realm of "harmony between man and nature". Maotai has always adhered to the core values of "respecting people, understanding and being virtuous" and the quality belief that "quality is the soul of life". With its excellent quality and unique flavor, it has won the praise and respect of wine lovers all over the world, and strived to "make the world fall in love with Maotai and make its fragrance float around the world". The Wenchuang liquor created by Maotai and Zhongda products embodies three values: harmony between man and nature, harmony and innovation of respecting the principle and keeping the road with nature and humanity, national fine products with unique ingenuity, historical accumulation and generations-to-generations, inheritance and innovation, and exploration and integration of jade and nectar facing each other from ancient times to modern times. I hope that through the ingenious integration of traditional crafts and natural beauty, we can join hands with consumers to live in harmony and harmony, inherit the beauty of innovation, taste the cultural feast and protect the traditional context.The Wenchuang wine launched this time is innovatively designed around Santan Yinyue Scene and Broken Bridge Canxue Scene, with high-end atmosphere and unique design. Among them, the back of Maotai wine bottle is Ye Xiaoyan's painting and Gan Long's imperial calligraphy poem; The shape of the bottle cap is inspired by the lotus leaf on the West Lake, and the clear water on the top symbolizes the West Lake. The design of the built-in folding fan means "straight to the point (fan)" and seeks the effect of "pushing the window to see the lake". The overall design creates an elegant and humanistic sensory experience, and the combination of white and West Lake Blue presents an elegant and soft atmosphere.Maotai Group cooperates with Zhongda Group to produce and sell Maotai 1935 Xihu Wenchuang Liquor!

Product design culture sharing and tasting skills explanationIn the long history, each culture has its own unique expression and inheritance path. Maotai West Lake Range Rover Series Wenchuang Liquor contains the ingenuity of Maotai and the spirit of the West Lake landscape. The cultural blending of the two and the resonance of each other's spirit are the exploration of the perfect integration of tradition and innovation, which not only represents the excellent quality of Maotai, but also carries the profound connotation of West Lake culture, and is also the pursuit and yearning for a better life.Editor: Zhang Yingfang Wang Cheng

On November 25th, Maotai liquor and Maotai 1935 "West Lake Range Rover Series Wenchuang Liquor" (hereinafter referred to as "Wenchuang Liquor") jointly created by Maotai Group and Zhongda Group were officially released in Hangzhou West Lake. Starting from this year, this series of Wenchuang wines will select two of the ten scenic spots in the West Lake every year, and continue to introduce new products with innovative designs, and continue to carry forward Chinese traditional culture through the connection of wine scenes and wine carriers.Kweichow Moutai December 31, 2024 23:28 GuizhouSource: Maotai Rong Media Center